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Skills of the New Leader to create a Culture of Innovation in LATAM

This talk will focus on the New Skills leaders will need to Drive Innovation in a VUCA world where everything is moving so fast and we have to find the balance between Hard and Soft Skills. There will be a focus on LATAM through local experts. Professor Powar will share his experience and work with companies. 

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IE Alumni Success Story: Flyspace and the sales experience

Forget about sophisticated sales techniques…. Mastering the basics of sales such as impeccable preparation, perfect pitch and perseverant follow up is 99% of what you need to do to close a 10 USD deal or a 10 Million Dollar deal. In this session, Mario Berta, CEO of Flyspace will share his experience on how to persuade from sales to hiring and fund raising. 

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When experience is no longer enough!

Becoming a successful manager takes a number of important components, but two of them seem to be critical: a valuable experience to build upon and an up-to-date, relevant knowledge. However, once you reach a certain level in your career the experience component not only is no longer enough to advance professionally but it may also become a burden to get to the next level. You need something else to effectively face the challenges of today’s brave world. In this session, Professor Joaquín Uríbarri will discuss the fascinating topic of how to develop talent in highly successful managers when they reach senior critical responsibilities. 

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Brand Storytelling

Storytelling is a powerful tool to create impact, engage, connect, and motivate. By telling stories we transform information into something meaningful and compelling to our audiences, engaging them and building deep relationships. It is about sense making. If you want to put people at the core of your brand strategies, you will find multiple opportunities to apply storytelling in the activities of your organization: presentations, reports, internal communication, team work, advertising, branded content, prototyping, research, etc. Whether you need someone to back your company, invest in your idea, or get motivated, storytelling can empower you to get your goals. 

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Drones and How they will change our Lives

This talk will explain fundamentals of the Drone/UAV sector and how this technology has the potential to radically change our business and personal life. Real examples and current trends will be shown. Professor Powar will share the work his companies are doing and how IE has helped move innovation in the sector forward.  

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Consecuencias del GDPR en los nuevos modelos de negocio del siglo XXI

Analizaré el cambio de paradigma que supone la entrada en vigor y la plena aplicación del nuevo GDPR y el impacto que dicho cambio puede suponer en los nuevos modelos de negocio que están surgiendo en la sociedad del siglo XXI gracias a la irrupción de las nuevas tecnologías, como por ejemplo a inteligencia artificial, el big data o la tecnología Blockchain. Veremos cómo está cambiando nuestra sociedad y cuáles son los retos que, desde el punto de vista ético y legal, debemos afrontar ante esta vertiginosa transformación digital que sufre, -o mejor, de la que se beneficia-, nuestra sociedad. 

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Winning the Profit Game

Pricing strategy is at the heart of your business, with direct effects on customers, turnover and profitability. Prices are under severe pressure. Recession and competition are pushing down sales and margins. New channels, Internet based business models and reseller promotions are squeezing price levels. Explore the latest thinking in a broad range of approaches to pricing. Build the key personal and organizational skills required to implement a pricing strategy that absorbs pressures, and uses market tensions to your advantage. 

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Marketing in the Blockchain Era

While many companies have not yet developed the data-oriented culture that the Internet age demands, Tim Berners-Lee proposes to transform everything with Solid by making GDPR seem almost obsolete. Technologies like blockchain and machine learning will change marketing forever. Will the display make sense when artificial intelligence agents negotiate transactions? Good Rebels works with its clients at the intersection of people, brands and technology, using Data Lakes, Blockchain, Chatbots, or data dashboards and fostering a data-driven culture. In this session, Fernando Polo will explain how to prepare for a future more "Math Men" than "Mad Men". 

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Normalizing Diversity and LGTB Inclusion

Diversity is about empowering people by respecting and appreciating their identity, in terms of age, gender, ethnicity, religion, disability, sexual orientation, education, or nationality. It is a value in some cultures, but in other contexts, individuals and groups suffer the consequences of the lack of respect for diversity.
The normalization and inclusion of LGTB individuals and groups is increasing, but there is still a long way to go for improving visibility, positive representation, presence in social, cultural and professional life.
We will have a conversation with Marta Fernández Herráiz, founder of LesWorking, an organization that promotes visibility of lesbian community among society and corporations.

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Digital Transformation: How to be disruptive and create ROI

"Generating financial and consumer ROI requires business leaders to fully understand the drivers and dynamics of digital transformation and big data.

All sectors are vastly dependent on digital touchpoints and require companies to develop digital excellence strategies if they wish to grow and generate competitive advantages. Companies must accelerate the adoption of a data-driven strategy with a customer-centric scorecard or they risk facing disruption.

Digital leaders must embrace the opportunities of the cognitive age and understand the value of data and real-time insights. In most sectors, companies are implementing greater predictive capabilities for brand, customer, and business development, using advanced metrics with digital traceability.

This session will describe how to generate disruptive value propositions, improved consumer experience and continuous innovation based on a Digital Transformation framework and best practices. An open discussion is the ultimate goal."